2014 Product Development Expo

Thursday, April 10, 2014  -  8:30 AM - 6:30 PM

SEMA Garage-Industry Innovations Center, Diamond Bar, California


Fueled by the SEMA Garage and the SEMA Education Institute (SEI), this 1-day educational event is designed to expose and educate the industry on the latest product development tools, technologies and resources available through SEMA and the industry. Guests will get an insider’s tour of the new garage and witness live demonstrations on tools and resources, including:


·                     Custom scanning

·                     Installation Center

·                     Media Center

·                     3D printing and rapid prototyping

·                     Emissions lab and dyno services



8:30 a.m.        


9:00 a.m.

Welcome to the SEMA Garage Industry Innovation Center
Mike Spagnola, SEMA VP of OEM and Product Development Programs

9:15 a.m.

Engaging Automotive Technology: What Trends Do Drivers (and Passengers) Really Want?
Gavin Lew, Executive Vice President, GFK Consumer Experiences North America

10:30 a.m.   

Toolbox 1: Fuel Your Sales with Better Product Data- SEMA Data Co-Op Update.
Jon Wyly, CEO, SEMA Data Co-op

10:45 a.m.

Toolbox 2: SEMA-Clemson Performance Product Development Update
John Waraniak, SEMA VP of Vehicle Technology

11:00 a.m.

Cost-effective Product Development Tools and Resources - SEMA Garage Tours

12:15 a.m.

Lunch Keynote: You Can’t Fake Cool - Next-Generation Design and Customization
Stewart Reed, Chairman, Transportation Design, Art Center College of Design

1:15 p.m.

Silicon Valley Versus Motor City: Automotive Apps and Driving Connected

John Waraniak, SEMA VP of Vehicle Technology
Danny Shapiro, Director of Automotive, NVIDIA
Stephen Witt, Automotive Electronics Management
Todd Petersen, Chief Innovation Officer, MSD Performance
John Ellis, Global Technologies and Head, Ford Developer Program - Ford OpenXC

2:30 p.m.

Toolbox 3: Preparing for Tomorrow's Obstacles 

Auto Club of Southern California

3:00 p.m.

Toolbox 4: SEMA Market Research - Resources to Drive Your Business.

Gavin Knapp, SEMA Senior Market Research Manager

3:30 p.m.


3:45 p.m.

Tapping Your Inner Futurist: The Future of Transportation and Mobility
Garry Golden, Founder, Forward Elements Inc.

5:15-6:30 p.m.

Networking Reception

Click here to learn about the speakers: http://www.sema.org/product-development

Event Information:


Date:               Thursday, April 10, 2014

Time:               8:30 a.m.-6:30 p.m.


Location:        SEMA Garage-Industry Innovations Center

                        1575 S. Valley Vista Drive

                        Diamond Bar, Ca 91765


Questions? Please contact:


Zane Clark

Juliet Marshall

Director of Education

Education Administrator